Headed by company founder/president Carolyn Miller, Nashville-based 343 Agency specializes in tour promotion, event marketing, talent buying, product branding and sponsorships.
Dedication and tenacity are two qualities that investment banker turned music industry entrepreneur Carolyn Miller possesses in spades. At the helm of MRP Entertainment Group, the company she founded and ran on Nashville’s Music Row for nearly six years, the powerhouse executive with a philanthropist’s heart confronted head on the inherent challenges of the highly competitive country music industry and enjoyed many successes. Utilizing her work ethic, business acumen and numerous contacts across various industries nationwide, Miller is now pursuing her passion for marketing with the 343 Agency, the tour promotion, event marketing, talent buying, product branding and sponsorship company.
Formed as an MPR Entertainment Group division along with music publishing company Root 49 Music, 343 Agency is the now the sole focus of Miller’s business and biz is bustling. In 2013, Miller was wrangling sponsors and hit-writing country music songwriters for “Hit Makers & Rum Chasers,” a songwriters series in St. Thomas in the US Virgin Islands.
This Iowa native received her MBA from University of Dallas in Texas and after completing an internship with Merrill Lynch International Bank in Miami she immediately entered the world of finance, working with the Carreker Corporation where she consulted several high profile banking clients, such as Bank of America, Wells Fargo and Alliance & Leicester in London and Liverpool.
While still in Texas in 2003, Miller established The Charley Foundation – a non-profit organization dedicated to addressing the critical needs of children. Their mission is simple: to improve the quality of life of children in need. Through donations, sponsorships and fundraising events, The Charley Foundation distributes funds to qualified non-profit organizations that share their mission to improve the lives of children. Additionally, The Charley Foundation sponsors annual camps for children in need which are funded in part by national retail giant, Kirkland’s.
In 2005, through her work with The Charley Foundation, Miller met singer-songwriter Bridgette Tatum who immediately grabbed her attention. By 2007 Miller started Root 49 Music Publishing and formed a formidable team with Tatum and Danny Myrick, who had a Top 10 hit with Craig Morgan’s “International Harvester.”
Nine months after starting the company, Platinum-selling country artist Jason Aldean recorded “She’s Country” written by Tatum and Myrick. The song went to No. 1 on the Country radio charts for two consecutive weeks. Myrick Root 49 cuts also included “Good Girls Gone Bad,” recorded by the JaneDear Girls and featured on promotional spots for ABC’s 2012 series, GCB (Good Christian Belles), Tim McGraw’s “Truck Yeah,” Chris Cagle’s “Got My Country On,” and The Farm’s “Home Sweet Home.” Subsequent songwriter signings included Odie Blackmon (writer of Lee Ann Womack’s hit “I May Hate Myself in the Mornin’”) which spawned the Top 20 hit “Pieces” by Gary Allan in 2013.
In Fall 2011, MPR’s 343 Agency division formed and launched the Pendleton Whisky-sponsored She’s Country Tour, featuring Heidi Newfield and Tatum.
The indefatigable Miller divides her time between the demands of 343 Agency and The Charley Foundation.
Jim Havey, JIM HAVEY PR